OUR STORY & PHILOSOPHY
After exploring the coffee culture of Asia and having a cup of coffee in Japan that changed our lives, we decided to open HOC, House Of Coffee, in our home town Tel Aviv.
We have a strong will to share clean and bright cups of coffee with others.
Our goal is to provide a unique coffee experience using brilliant La Cabra beans, perfecting our crafts, and making each cup count.
Japanese aesthetics inspired us deeply and we adore minimalistic design and modern art.
In our house we have hand-picked our favourite tableware items and coffee accessories which we are using in-house and are also available for you to purchase and enjoy at home. We have opened HOC to give you the ultimate experience, and to share our love for coffee, design and hospitality.
Welcome to our House.
Welcome to HOC.
With Love,
Shiraz, Amir & HOC family
MEET OUR TEAM
Shiraz Reifer
OWNER
Favourite coffee drink: Aeropress Tonic
Favourite city: Tokyo
Amir Reifer
OWNER
Favourite coffee drink: #twoflatwhites
Favourite city: Tokyo
Lior Assal
BARISTA
Started working: November 2019
Favourite coffee drink: Iced Filter
Favourite city: Tel Aviv
Yan Netkach
BARISTA
Started working: December 2019
Favourite coffee drink: #twoflatwhites
Favourite city: Chernivtsi
Roman Aftientiev
BARISTA
Started working: June 2021
Favourite coffee drink: Hand Brew
Favourite city: Tel Aviv
Omri Kriaf
BARISTA
Started working: September 2021
Favourite coffee drink: V60
Favourite city: San Francisco
Lina Yolkina
CHEF
Started working: March 2020
Favourite coffee drink: Filter
Favourite city: Tel Aviv
Reuven Golanski
CHEF
Started working: August 2020
Favourite coffee drink: Cappuccino
Favourite city: Jerusalem
Taisiia Efraimova
CHEF
Started working: May 2021
Favourite coffee drink: Matcha
Favourite city: Moscow
Jonathan Laredo
CHEF
Started working: June 2021
Favourite coffee drink: Latte
Favourite city: Gramado
Aviv Milstein
FLOOR MANAGER
Started working: September 2021
Favourite drink: Cortado
Favourite city: Berlin
Ron Dori
FLOOR MANAGER
Started working: September 2021
Favourite drink: Flat White
Favourite city: Jerusalem
Alexandra Agapova
PROJECT MANAGER
Started working: April 2021
Favourite coffee drink: V60
Favourite city: Prague
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