OUR STORY & PHILOSOPHY

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After exploring the coffee culture of Asia and having a cup of coffee in Japan that changed our lives, we decided to open HOC, House Of Coffee, in our home town Tel Aviv.


 

We have a strong will to share clean and bright cups of coffee with others.

Our goal is to provide a unique coffee experience using brilliant La Cabra beans, perfecting our crafts, and making each cup count.



Japanese aesthetics inspired us deeply and we adore minimalistic design and modern art. 
In our house we have hand-picked our favourite tableware items and coffee accessories which we are using in-house and are also available for you to purchase and enjoy at home. We have opened HOC to give you the ultimate experience, and to share our love for coffee, design and hospitality.


Welcome to our House.
Welcome to HOC. 


With Love, 


Shiraz, Amir & HOC family 

MEET OUR TEAM

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Shiraz Reifer

OWNER

Favourite coffee drink: Aeropress Tonic

Favourite city: Tokyo

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Amir Reifer

OWNER

Favourite coffee drink: #twoflatwhites
Favourite city: Tokyo

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Lior Assal

BARISTA

Started working: November 2019
Favourite coffee drink: Iced Filter
Favourite city: Tel Aviv

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Yan Netkach

BARISTA

Started working: December 2019
Favourite coffee drink: #twoflatwhites
Favourite city: Chernivtsi

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Roman Aftientiev

BARISTA

Started working: June 2021

Favourite coffee drink: Hand Brew 

Favourite city: Tel Aviv

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Omri Kriaf 

BARISTA

Started working: September 2021
Favourite coffee drink: V60
Favourite city: San Francisco

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Lina Yolkina

CHEF

Started working: March 2020
Favourite coffee drink: Filter
Favourite city: Tel Aviv

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Reuven Golanski

CHEF

Started working: August 2020
Favourite coffee drink: Cappuccino
Favourite city: Jerusalem 

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Taisiia Efraimova 

CHEF

Started working: May 2021
Favourite coffee drink: Matcha 
Favourite city: Moscow

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Jonathan Laredo 

CHEF

Started working: June 2021
Favourite coffee drink: Latte 
Favourite city: Gramado 

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Aviv Milstein 

FLOOR MANAGER

Started working: September 2021

Favourite drink: Cortado
Favourite city: Berlin

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Ron Dori 

FLOOR MANAGER

Started working: September 2021

Favourite drink: Flat White
Favourite city: Jerusalem

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Alexandra Agapova

PROJECT MANAGER

Started working: April 2021
Favourite coffee drink: V60
Favourite city: Prague 

 
 

OUR MENU

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