OUR STORY & PHILOSOPHY

 

After exploring the coffee culture of Asia and having a cup of coffee in Japan that changed our lives, we decided to open HOC, House Of Coffee, in our home town Tel Aviv.


 

We have a strong will to share clean and bright cups of coffee with others.

Our goal is to provide a unique coffee experience using brilliant La Cabra beans, perfecting our crafts, and making each cup count.



Japanese aesthetics inspired us deeply and we adore minimalistic design and modern art. 
In our house we have hand-picked our favourite tableware items and coffee accessories which we are using in-house and are also available for you to purchase and enjoy at home. We have opened HOC to give you the ultimate experience, and to share our love for coffee, design and hospitality.


Welcome to our House.
Welcome to HOC. 


With Love, 


Shiraz, Amir & HOC family 

MEET OUR TEAM

Shiraz Reifer

OWNER

Favourite coffee drink: Aeropress Tonic

Favourite city: Tokyo

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Amir Reifer

OWNER

Favourite coffee drink: #twoflatwhites
Favourite city: Tokyo

Tamar Lieberson

FLOOR MANAGER

Started working: January 2020
Favourite coffee drink: Pour Over
Favourite city: Naples

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Lior Assal

BARISTA

Started working: November 2019
Favourite coffee drink: Iced Filter
Favourite city: Tel Aviv

Yan Netkach

BARISTA

Started working: December 2019
Favourite coffee drink: #twoflatwhites
Favourite city: Chernivtsi

Aner Koltin

BARISTA

Started working: February 2020
Favourite coffee drink: Cortado
Favourite city: Lisbon

Roman Aftientiev

BARISTA

Started working: June 2021 

Favourite coffee drink: Hand Brew Favourite city: Tel Aviv

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Lina Yolkina

CHEF

Started working: March 2020
Favourite coffee drink: Filter
Favourite city: Tel Aviv

Reuven Golanski

CHEF

Started working: August 2020
Favourite coffee drink: Cappuccino
Favourite city: Jerusalem 

Jonathan Laredo 

CHEF

Started working: June 2021
Favourite coffee drink: Latte 
Favourite city: Gramado 

Alexandra Agapova

PROJECT MANAGER

Started working: April 2021
Favourite coffee drink: V60
Favourite city: Prague 

 
 

OUR MENU

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